Products in the form of goods or services is a source of income of a company. The product is something that is offered by the producer to the consumer. Therefore you can offer products not just with consumers without making it more attractive than your competitors products. There must be more value could be the reason why the consumer should choose your product. I therefore draw up a list or check list or a standard that should be met in order for your products can compete and hopefully be able to make the consumer choose your product.
1. Best Quality
Quality is the first standard that must be met by a product and a service. There is no compromise on quality standards of a product unless you want to change the packaging product and company name. Why because without quality you can only deceive consumers even once, so consumers buy your product and not find the quality to be expected that the consumer is likely to leave you. Unless there is no other choice than your product. Good quality will provide a good experience to consumers and consumers can become an advertisement for your product because he will share good experiences with other consumers. Do not ever think that your product quality so long durability will keep old customers to buy more of your products. That view is wrong, because if you mengidahkan quality of existing consumers to switch from your product. Quality is not determined by the manufacturer but is determined by customer satisfaction. So give the best to the quality of your products so that you can receive the best results from your customers.
2. Price Worth
People say prices are not lying, which means when the price of an expensive item it is indeed expensive price was reasonable for a quality product. Mean is the price of a product must be within a reasonable range, not too expensive and not too cheap. Because if the price is too expensive, consumers will think several times before purchasing your product. Some people actually prefer to buy products cheaper origin can be used, without thinking about quality. But of course this does not apply for long, because at the time the consumer will realize that actually buy the product quality will be more profitable in terms of cost savings, time, and energy. But the price is too low will cause suspicion and the impression of cheap and poor quality for your product, despite the fact that your products are of good quality. Therefore you must be smart to determine fair and reasonable price for your products.
Here's how to determine fair and reasonable prices for your products:
1. Determine the capital cost per item from your product. Sum of production costs, promotion costs and distribution costs per item products. And make the total cost per item production into the price of capital for your product.
2. Conduct a survey of similar products and specify the range of products for the category of cheap and overpriced. The trick view of the product packaging and make sure the quality is good, when the packaging attractive and prices slightly above the average price of similar products then the price could be a benchmark for the highest price the price is reasonable or appropriate to the product. Goods deemed cost can usually be seen from the packaging, the packaging is plain and uninteresting make the cost of production to be cheap, but the packaging does not indicate the quality so you have to find a benchmark of quality goods at regular packaging and make the price of these goods be the lowest price for reasonable prices these products ,
3. You just choose from a reasonable price range of highest and lowest price of the product and may well choose not too far from the lowest reasonable price as the beginning of your products. You can increase the price as the development of your product.
3. Attractive Packaging
Packaging is a key first teaser of a product. Packaging becomes a visual appeal to your product. Visual view of the interaction of the fastest and perhaps the first to be made by consumers with your products. Today's consumer is already less sensitive to price. Because if you sell products beyond the basic needs of your target market most of the middle class and above which makes the price is not the main factor for the decision to buy a product. What they see and feel will be contributing determinant of purchasing decisions on your product. Because the packaging that provides a good experience to consumers will make consumers remember your product and of course great opportunity to be a buyer of your product.
Therefore, make sure you have the product packaging packaging with:
1. Interesting, interesting designs and unique products will be of more value that differentiates your product with a similar product. design Interesting will entice consumers when viewing your product and make it likely to be buyers. Because of how consumers are going to buy your product when she saw he was not interested. Therefore, make sure your product design to attract the attention konsumen.2. Ergonomic shape, a form adapted to the physical state of man makes the product more convenient to use the product. Examples of products that are designed chairs ergonomic shape so that it will make a longer one can sit in the chair sitting on the bench than usual standard form only. Pengelaman comfort is very good for the consumer and the consumer makes at home using products anda.3. Quality touch, after seeing the consumer would be interested to touch it. There are some items that make the touch is the answer to the quality of a product, for example, textile products. By touching so consumers can feel the quality and good experience of the product anda.4. Evocative scents, aroma unconsciously affect a person's psychological condition. As we know there is the aroma therapy that can soothe one's soul. Because it's an interesting aroma and inspire consumers will help make consumers into buyers of your product. Moreover, when a food product, used in Bandung college days I often try new foods because they could not smell cooking is so menggoda.5. Information is good, do not forget to include important information in your product. Neither the method of use, side effects, the content of the product, company address, and other information to help buyers know in advance whether they have purchased a product they want. Do not let buyers feel cheated by your products because this will make the consumer will not buy your product for both kalinya.4. Provision should KonsumenAnda keen to see the needs of consumers, what they need or what they will need. For example, the manufacturer of producing shirt jacket more during the rainy season because most people need a jacket during the rainy season. But it could be if you are good at analyzing the development of the market then you can see what you can spend and become consumer goods. But usually things like this happen in panjang.5 term. Follow Trends PasarAnda happy trend, or models that are being sold in the market. There is no harm we are always open and receptive to market changes. Due to changing market trend is the changing needs of consumers. Trends it will be something that can be triggered selling your products. When cars are trends issued SUV models, so consumers busy buying SUVs. This is because the market trend is toward multi-functional vehicles. So if you do not follow the development of the market, then you certainly will definitely miss from competitors anda.Itulah 5 list of steps that can be more value for your product. Actually, a simple technique is to learn from your market. If there are competitors who are able to sell their products with a number of very much, you have to learn what they have so that they can sell their products well. But not imitate your competitors, you have to find a way or technique how in order to beat your competitors techniques. In addition the product you are selling will be purchased by consumers, therefore, make products according to consumer wants and needs. Do not make a product just to show your skills, or highlight your company, due to understand and give customers the best experience with your product, you will have a loyal customer to the product and your company. Hopefully this sukses.Tulisan continuation of the previous article regarding the management of the Company. And I will continue to write about marketing. Including all the techniques that you can use to sell your products. This paper is based on the writer thought of books that have been read and research the companies that succeed in their field. If there are suggestions and additions to this article please add. thanks.
Quality is the first standard that must be met by a product and a service. There is no compromise on quality standards of a product unless you want to change the packaging product and company name. Why because without quality you can only deceive consumers even once, so consumers buy your product and not find the quality to be expected that the consumer is likely to leave you. Unless there is no other choice than your product. Good quality will provide a good experience to consumers and consumers can become an advertisement for your product because he will share good experiences with other consumers. Do not ever think that your product quality so long durability will keep old customers to buy more of your products. That view is wrong, because if you mengidahkan quality of existing consumers to switch from your product. Quality is not determined by the manufacturer but is determined by customer satisfaction. So give the best to the quality of your products so that you can receive the best results from your customers.
2. Price Worth
People say prices are not lying, which means when the price of an expensive item it is indeed expensive price was reasonable for a quality product. Mean is the price of a product must be within a reasonable range, not too expensive and not too cheap. Because if the price is too expensive, consumers will think several times before purchasing your product. Some people actually prefer to buy products cheaper origin can be used, without thinking about quality. But of course this does not apply for long, because at the time the consumer will realize that actually buy the product quality will be more profitable in terms of cost savings, time, and energy. But the price is too low will cause suspicion and the impression of cheap and poor quality for your product, despite the fact that your products are of good quality. Therefore you must be smart to determine fair and reasonable price for your products.
Here's how to determine fair and reasonable prices for your products:
1. Determine the capital cost per item from your product. Sum of production costs, promotion costs and distribution costs per item products. And make the total cost per item production into the price of capital for your product.
2. Conduct a survey of similar products and specify the range of products for the category of cheap and overpriced. The trick view of the product packaging and make sure the quality is good, when the packaging attractive and prices slightly above the average price of similar products then the price could be a benchmark for the highest price the price is reasonable or appropriate to the product. Goods deemed cost can usually be seen from the packaging, the packaging is plain and uninteresting make the cost of production to be cheap, but the packaging does not indicate the quality so you have to find a benchmark of quality goods at regular packaging and make the price of these goods be the lowest price for reasonable prices these products ,
3. You just choose from a reasonable price range of highest and lowest price of the product and may well choose not too far from the lowest reasonable price as the beginning of your products. You can increase the price as the development of your product.
3. Attractive Packaging
Packaging is a key first teaser of a product. Packaging becomes a visual appeal to your product. Visual view of the interaction of the fastest and perhaps the first to be made by consumers with your products. Today's consumer is already less sensitive to price. Because if you sell products beyond the basic needs of your target market most of the middle class and above which makes the price is not the main factor for the decision to buy a product. What they see and feel will be contributing determinant of purchasing decisions on your product. Because the packaging that provides a good experience to consumers will make consumers remember your product and of course great opportunity to be a buyer of your product.
Therefore, make sure you have the product packaging packaging with:
1. Interesting, interesting designs and unique products will be of more value that differentiates your product with a similar product. design Interesting will entice consumers when viewing your product and make it likely to be buyers. Because of how consumers are going to buy your product when she saw he was not interested. Therefore, make sure your product design to attract the attention konsumen.2. Ergonomic shape, a form adapted to the physical state of man makes the product more convenient to use the product. Examples of products that are designed chairs ergonomic shape so that it will make a longer one can sit in the chair sitting on the bench than usual standard form only. Pengelaman comfort is very good for the consumer and the consumer makes at home using products anda.3. Quality touch, after seeing the consumer would be interested to touch it. There are some items that make the touch is the answer to the quality of a product, for example, textile products. By touching so consumers can feel the quality and good experience of the product anda.4. Evocative scents, aroma unconsciously affect a person's psychological condition. As we know there is the aroma therapy that can soothe one's soul. Because it's an interesting aroma and inspire consumers will help make consumers into buyers of your product. Moreover, when a food product, used in Bandung college days I often try new foods because they could not smell cooking is so menggoda.5. Information is good, do not forget to include important information in your product. Neither the method of use, side effects, the content of the product, company address, and other information to help buyers know in advance whether they have purchased a product they want. Do not let buyers feel cheated by your products because this will make the consumer will not buy your product for both kalinya.4. Provision should KonsumenAnda keen to see the needs of consumers, what they need or what they will need. For example, the manufacturer of producing shirt jacket more during the rainy season because most people need a jacket during the rainy season. But it could be if you are good at analyzing the development of the market then you can see what you can spend and become consumer goods. But usually things like this happen in panjang.5 term. Follow Trends PasarAnda happy trend, or models that are being sold in the market. There is no harm we are always open and receptive to market changes. Due to changing market trend is the changing needs of consumers. Trends it will be something that can be triggered selling your products. When cars are trends issued SUV models, so consumers busy buying SUVs. This is because the market trend is toward multi-functional vehicles. So if you do not follow the development of the market, then you certainly will definitely miss from competitors anda.Itulah 5 list of steps that can be more value for your product. Actually, a simple technique is to learn from your market. If there are competitors who are able to sell their products with a number of very much, you have to learn what they have so that they can sell their products well. But not imitate your competitors, you have to find a way or technique how in order to beat your competitors techniques. In addition the product you are selling will be purchased by consumers, therefore, make products according to consumer wants and needs. Do not make a product just to show your skills, or highlight your company, due to understand and give customers the best experience with your product, you will have a loyal customer to the product and your company. Hopefully this sukses.Tulisan continuation of the previous article regarding the management of the Company. And I will continue to write about marketing. Including all the techniques that you can use to sell your products. This paper is based on the writer thought of books that have been read and research the companies that succeed in their field. If there are suggestions and additions to this article please add. thanks.
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